the lego foundation · 2022–2024 · global

play for all accelerator

a $20M programme supporting neurodivergent children through play-based innovation. winded.vertigo team members maria, garrett and jamie provided integrated support across pedagogy, evidence, and inclusion — a single project that activated all four quadrants.

$20M
programme value
25
organizations
5
long-term partners
3
w.v. team members
4
quadrants activated

one project. four quadrants.

the Play for All Accelerator is one of w.v.'s clearest examples of cross-quadrant integration — a single engagement that required simultaneous work across all four modes.

design research
people × design
design & deploy
led by maria + jamie
designed and facilitated learning experiences for accelerator participants — training organizations to internalize play-based and inclusive approaches.
maria designed pedagogical training sessions grounded in learning through play. jamie delivered hands-on workshops on participatory design and neurodiversity. facilitation sequences were designed so each organization could adapt approaches to their own product context.
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people × research
measure & map
led by garrett
measured how participating organizations were developing capacity — tracking growth in inclusive design practice and play-based learning literacy.
garrett designed evidence frameworks to assess organizational learning across the 25 participating organizations. psychometric approaches informed how skill development was tracked — not just satisfaction surveys, but rigorous assessment of new capabilities.
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product × design
build & iterate
led by maria + jamie
helped organizations build and refine products that serve neurodivergent children — embedding play-based learning and inclusive design directly into tools and platforms.
maria guided Social Cipher in strengthening their video game platform (resulting in World Builder) and supported Kahoot in developing Kahoot Sparks. jamie embedded UDL principles into product architecture. both Social Cipher and Kahoot ended up with significantly more open-ended play alternatives.
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product × research
test & validate
led by garrett
evaluated whether products and programmes created through the accelerator actually deliver on their developmental promises for neurodivergent children.
garrett led evidence reviews assessing product efficacy — his work with Little Journey was particularly strong. MEL frameworks were designed for the programme at scale with continuous feedback loops, not just accountability metrics.
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the interstices — where the real work happens ↑

people × design

learning experience design and facilitation
maria (learning design) · jamie (inclusion)

maria designed pedagogical training sessions grounded in learning through play, helping organizations move from surface-level play references to developmentally grounded design. she brought deep experience on play-based pedagogies to guide accelerator participants in designing learning experiences grounded in exploration, open-endedness and child development.

jamie delivered hands-on workshops on participatory design and neurodiversity, building organizational capacity for co-creation with neurodivergent communities. facilitation sequences were designed so each organization could adapt approaches to their own product context — not one-size-fits-all delivery, but responsive learning experience design.

signature output: training sessions and facilitation guides enabling organizations to run inclusive, play-based design processes independently.

people × research

research and measurement of individual learning
garrett (evidence & measurement)

garrett designed evidence frameworks to assess organizational learning and capacity development across the 25 participating organizations. psychometric approaches informed how skill development was tracked — not just satisfaction surveys, but rigorous assessment of whether organizations were genuinely building new capabilities.

qualitative research captured the lived experience of organizations navigating the shift toward neurodivergent-centered design.

signature output: evidence frameworks and capacity assessments tracking organizational growth across the accelerator cohort.

product × design

tools, curricula, and learning ecosystems
maria (learning design) · jamie (inclusion & co-creation)

maria guided organizations in translating play-based learning science into concrete product features — helping Social Cipher strengthen the learning design of their video game platform (resulting in their World Builder feature), supporting Kokoro Kids in grounding their early learning app in developmental evidence, and helping Kahoot embed play-based learning into what became Kahoot Sparks.

jamie's co-design processes ensured products were built with neurodivergent children and families, not just for them — embedding UDL principles into product architecture, interaction patterns, and content design. jamie's ongoing work with Mom's Belief continues to shape their inclusive play toolkit. maria helped Mom's Belief redesign their play facilitation approaches in clinic settings.

both Social Cipher and Kahoot ended up with significantly more open-ended play alternatives integrated into their existing solutions — a concrete, visible shift in product direction.

signature output: products and services with play-based learning and inclusive design embedded from the ground up.
Social Cipher World Builder — house creation in the video game platform
social cipher — world builder
Kahoot Sparks feature for play-based learning
kahoot — sparks

product × research

evidence for products, programs, and systems
garrett (evidence & measurement)

garrett led evidence reviews assessing whether organizations' products supported the developmental outcomes they claimed — bringing the same rigor to a learning app's claims as to a physical toy's. his work with Little Journey was particularly strong, helping validate their approach to reducing anxiety in children during healthcare interactions.

programme-level evaluation of the $20M accelerator itself: did this model of support actually produce better products for neurodivergent children? MEL frameworks designed for the programme at scale — not just accountability metrics for funders, but continuous feedback loops that informed the next iteration of support.

signature output: programme evaluation and evidence briefs assessing product efficacy and accelerator impact.

the interstices: why this matters

a typical consultancy would have staffed these strands separately. the strands would have operated in silos, producing reports that didn't talk to each other. instead, the same team held all four quadrants simultaneously.

when jamie's inclusion work revealed that organizations were struggling with co-design, maria adapted the pedagogical training in real time.
when garrett's evidence showed that certain product approaches weren't landing for neurodivergent users, that fed directly back into jamie's co-creation workshops and maria's pedagogical guidance.
the evaluation didn't happen after the design — it was woven into the design from day one, because the people doing the research were the same people doing the facilitation.
Play for All Accelerator cohort session
play for all — cohort session
Play for All Accelerator hands-on co-design
play for all — co-design workshop

visible outcomes

social cipher

world builder — a video game-based social-emotional learning platform for neurodivergent youth.

kahoot

kahoot sparks — play-based learning features embedded into the existing platform.

mom's belief

redesigned play facilitation and inclusion approaches.

little journey

validated approach to reducing anxiety in children during healthcare interactions.

kokoro kids

early learning platform grounded in developmental evidence.

onebillion

accelerated learning content development projected to benefit 450,000+ children.

key facts

client
the LEGO Foundation
programme value
$20M USD
duration
2022–2024
geography
global
organizations
25 (5 long-term)
focus
neurodivergent children
collaborators
nasen, Founders Intelligence, LEGO Foundation
w.v. team
maria · garrett · jamie